SEO Importance
SEO is an abbreviation of Search Engine Optimization. It is the process of optimizing a website according to search engine likely rules and procedures which helps any website in gaining some position in search engine index which helps in getting targeted traffic and increasing site or business revenue.
In SEO, actually we do not increase traffic. We provide solutions which help in increasing traffic by gaining top positions. We did not promise for business. We promise for top rankings which increase chances for gaining better traffic and revenue.
Any person, who searches his required information or website on search engine, has definitely faced such type of situation in which he searched about anything in search engine by entering its particular keyword(s) and his needs were not being met. When he found that his entering keyword(s) were not useful as he had hoped then he changes his direction and searches using a different keyword.
After his try and fail a few times in searching his keyword, he decides to take information from the link which keyword is nearest to his search. So the webmaster or blogger use SEO to optimize their sites for the keyword(s) that people search to fulfill their needs.
Why we or online businesses give great importance to SEO? Suppose you made a good website. Very beautiful, attractive and creative graphics, strong development and database and also included your site address in all advertising campaign then why can potential customers not locate your site easily? Why they are unable to fine your site? Are you definitely sure that your advertising has reached enough potential customers?
Let’s talk about search engines. Suppose you have an online shop of clothes and you sell Ed Hardy apparels. And if a person need it and search “ed hardy” by typing it into search engine then don’t you want that your site appear in the first SERPs? Definitely you want. So how can you put your site in the first SERP on this keyword? By creating attractive graphics? strong development? through advertising campaigns? No. It can only be possible due to optimize your site on that particular keyword for customers.
SEO consists of two types. On-page optimization and off-page optimization. On-page optimization contains such factors of your website that are controlled by you or by coding on your page. These factors involve meta tags (title, H1, alt, meta description and meta keywords), keyword research, content writing, etc, while Off-page optimization contains such factors that are off-site. Means you don’t need to edit or code your page. These factors contain blogging, social bookmarking and networking, directories, other website(s), media sites, article directories and press release sites. Having a link back to your site with the desired keyword in the link, gives your site weight with certain search engines.
Both types of optimization have their huge importance. In on-page, meta tags help search engines spider to understand clearly title, picture, content and keywords of a web page due to which search engines crawl web pages and index them easily. Off-page contains back links in different forms. Like in social bookmarking, you save your website in a form of tags for later and because your bookmarks are online then you can easily share them with public as a result people make link to your site.
Social media optimization contains online tools or platform in which people read, discover and share information, news and events about their site or products in the form of many ways such as text, images, audios and videos and links are created. Directories in which you submit your site to make links. Article submission sites that contains detail information about your site with your site’s link.
In press release submission sites, you submit information about your product’s launch, news and new upcoming features that attract users to know more about it and also increase your site’s traffic. Definitely if people like them then want to link with your site and they will. So all off-page factors creates back links to your site.
So we can’t deny the importance of SEO in online marketing or e-commerce industry. The new era is the era of online businesses. In the upcoming future, it is possible that everything will be online and people will need more and more SEOs to optimize their sites to get better page rank and value. The time will come when anyone thinks that in online industry, SEO is everywhere.
http://www.seofahad.blogspot.com