eCommerce SEO Holiday Tips
We spend holidays every month and during holidays there are numerous SEO opportunities. We have to take advantage of it to increase site traffic and of course, sales! In every important holiday each year, your eCommerce website must be prepared. One must follow the tips below about advanced eCommerce SEO to become successful.
Identify The Trends
There is a certain set group of keywords that are mostly searched on every occasion. Utilize Google Insight since it provides the search volume of keywords. You can evaluate keywords in one occurrence. Center the SEO activities beforehand with the most searched keywords. Your site will rank high for those searches when the holiday comes in.
Know Your “Hidden” Keywords
Find and use an SEO tool that can analyze the keywords of your site. You can normally find such keyword or keyword phrase that ranks your site at least on the second page of SERP. Get all the keywords and enlist into a spreadsheet. Create monthly reports on those keywords and then strain the list, making the keywords ranking from 11-30 stay.
Optimize The New Keywords
Do the eCommerce SEO for those pages after having the list of the new keywords. You can write articles and submit the deep URLs to some website directories and directory journals.
Let Your Holiday Products Be Reviewed
Look for popular bloggers who generally write about your products. Offer them free items in exchange of a good product review. It’s excellent if the blogger has lots of Twitter followers, strong RSS readership and Digg popular because you can actually acquire site traffic and links from the blogger’s readers. When your products are endorsed by an Internet celebrity, your site will surely be endorsed again.
Give Freebies, Create Coupons and Sell Gift Certificates
We all know that most of us love freebies. Certain sites are available for product enlisting in which you can put a link about your giveaway. Launching holiday contest can also attract customers like “Coolest Couple Photo” or something like “Responsible Parent of the Month”. In order to gather backlinks, the main mechanic is sending or uploading the photo via the store’s portal. Bear in mind to link some products to pass on the link authority being produced. You can also create coupons with discounts on selected items since people also love to get the desired item and spend less. Like coupons, gift certificates work well. Collaborate with other stores and let them sell your gift certificates and coupons. Don’t worry if you won’t get any profit from that said procedure, a link pointing to your site is already good enough.
Modify Your Site’s Meta Description
Ensure to update the meta description of your site appropriate to the nearby celebration. It helps in enhancing the click through rates.
Create Internal Links In Your Home Page
Home page is recognized as the most powerful page of a website. Studies say that there is a less domain influence given to a page far-off from the homepage. Build internal links from the home page to the specific product page so that PageRank and site traffic will increase. For example: “Best Gifts For Your Girlfriend This Valentine’s Day”, “Graduation Gifts Below $50″, etc.